Deciding if Network Marketing is Right for You

Want to work from home on your spare time? Then network marketing may be the business you’re looking for.

By Rod Nichols   |   March 27, 2006

In 1979, I viewed my first network marketing presentation and fell in love with the concept. At that time, I was a corporate manager for a Fortune 100 company. I had graduated from college with a business degree and set out to climb the corporate ladder to success. However, those circles drawn on the white board to represent network marketing during that presentation opened my eyes to the future of business.

Nearly 27 years later, I’m convinced that network marketing is the wave of the future in business. It’s a powerful marketing model that’s sweeping the world and will have a greater impact than franchising. Bold statements? The balance of this article will provide the proof.

Fortune magazine called direct selling (of which network marketing is the largest segment) “the best kept secret in the business world.” It has experienced 91-percent growth in the last 10 years with annual sales in excess of $30 billion in the United States, and $100 billion worldwide. Financial experts say it’s a “recession proof” industry. Billionaire Warren Buffet, after purchasing a network marketing company, called it the best investment he’d ever made. Tom Peters, author of In Search of Excellence, calls it the first truly revolutionary shift in marketing in the last 50 years.

Why the Interest in Network Marketing?

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